Dinty Moore And Goodr Feed Needy Atlanta Seniors One Bowl At A Time

Dinty Moore Staffer Serves Community At Goodr/Hormel Pop-Up Event Goodr.co

As winter temperatures set in, hot meals for Atlanta’s neediest seniors are often out of reach. Hunger-fight start-up Goodr continued their innovative pop-up approach to food distribution logistics by partnering with food giant Hormel Foods on November 28, 2018, for a free pop-up grocery store featuring staple Dinty Moore stew. Serving up hot bowls of Dinty Moore stew, Kroger biscuits and fresh produce added Southern hospitality to more basic food distribution.

While hunger across America is a growing and pervasive problem, Goodr looks at the issue from a more logistical standpoint. They found that businesses and corporations had enough surplus food to help find a hunger solution; the issue wasn’t getting enough food, it was getting the food to people in need. Atlanta’s neediest elderly residents were often unable to travel to food banks or distribution centers because they didn’t drive or had no nearby neighborhood grocery stores. Goodr looked at finding ways to get surplus food distributed to needy populations. By focusing on corporate surplus foods, logistics and lowering food waste; Goodr has been able to serve nearly 1,000,000 needy Atlanta residents in 2018 with their unique pop-up grocery and meal events.

Goodr Volunteer At Dinty Moore/Goodr Event Goodr.co

“It’s so humbling to know Hormel is joining forces with us to serve seniors experiencing food insecurity here in Atlanta. For an Atlanta based company, this kind of support is necessary– the fight against hunger cannot be won alone. I’m happy Hormel is fighting the good fight with us.” – Jasmine Crowe, CEO, Goodr.

The Dinty Moore partnership wasn’t Goodr’s first pop-up event in the Atlanta area. Goodr pop-up grocery stores are set up regularly in senior centers and YMCAs in the Atlanta area through partnerships with the United Way, Westside Future Fund, Atlanta Housing Authority and JenCare. Their Neighborhood Eats Program teams local chefs with nonprofits to repurpose surplus meals for communities and after-school programming. The Hormel partnership was the first time the industry-leading food tech start-up partnered with a national consumer products food brand.

Goodr Volunteers Prepare Food For Upcoming Events Goodr.co

The November 2018 event served stomach and soul-warming Dinty Moore beef stew to over 250 seniors at Trinity Towers, an Atlanta-based independent living apartment for low-income seniors. But the event didn’t stop with just stew; Goodr’s community events always include sampled food and related pop-up grocery store products free to shoppers as well. At the November event, Hormel’s Dinty Moore beef stew was accompanied by Kroger’s fresh handmade biscuits and produce. Attendees left with warm stew in their stomachs, free Dinty Moore beef stew products and coupons. Further emphasizing the personal side of both organizations, Hormel Food staffers from the nearby Tucker, Georgia plant plus Goodr volunteers took a hands-on approach and served Dinty Moore stew and bag groceries for seniors at the pop-up event.

Hormel’s vision for the future is summed up with their brand messaging: Inspired People. Inspired Food.™ While the company has more than $9.55 billion in annual revenue internationally, partnering with Goodr was a great match for the brand’s intentional focus on the local consumer. Goodr’s own tagline of “Feed More. Waste Less.” matches well Hormel’s vision as the two organizations worked side-by-side to provide a hot meal and future food options to the community.

Dinty Moore Products and Shoppers at Goodr/Hormel Pop-Up Grocery Event Goodr.co

“For more than 80 years, the Dinty Moore brand has celebrated the value shopper by providing an affordable and complete meal for hard working Americans. We are thrilled to be working alongside Goodr to not only serve a hearty and satisfying meal, but to support our shared mission of fighting food insecurity.” – Sarah Johnson, Brand Manager, Hormel

The familiar adage expresses that the way to a person’s heart is through their stomach. Goodr and Dinty Moore’s partnership is at the heart of getting food into the stomachs of needy Atlanta seniors.

Shoppers At Goodr/Dinty Moore Pop-Up Grocery Event Goodr.co

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